30 years ago (1994), in bicycle market, there was no MIT cassette rear hub that could be approved by bike brands. Therefore, after accumulating many years of experience in the bicycle industry, Mark Yu and Reagan Yu decided to start a business. With full ideals and enthusiasm, their initial goal was to become a professional bicycle hub factory and create functional, reliable and exquisite appearance. , easy to maintain and competitively priced products.

However, This situation lasted for several years. Most of our customers still purchased low-end products, and no one was interested in high-end products. This became a major problem for us, so we began to think about how to break through.

By 2001, they noticed that the wheel assemblers were just building parts into wheels, without considering the relationship between the parts and the overall function and performance. Many wheels quality problems often occurred after shipment. It is difficult to meet the requirements of bike brands. Therefore, Formula is determined to invest in the research and development of "wheel system" and ensure that all wheel sets pass the most rigorous testing and verification before leaving the factory to ensure product quality. The purpose is to make our wheels reach world-class standards and win the trust of bike brands, and this has also become a turning point for us to break through the difficulties.

We have always held the belief of being a "professional wheelset factory". When faced with challenges and difficulties, we uphold the spirit of never giving up, do our best to find breakthrough points, and lead the company to continue to move forward and grow.