System-Driven Innovation: Formula Redefines Custom Wheelset Solutions

 

Formula has unveiled a new approach to the development and manufacturing of wheel systems, positioning all components as part of an integrated system rather than treating them as individual parts. This strategic shift is reflected in the adoption of a new concept, system, and workflow, offering a comprehensive, one-stop solution for wheel system customization. Formula’s holistic approach spans across design, development, testing, production, and service, all aimed at delivering enhanced value-added services to customers.

 

New Concept: Market-Driven and Sustainable

The core of Formula’s new strategy is a market-driven approach. The company begins with a deep understanding of user needs, combining market trends and ESG (Environmental, Social, and Governance) sustainability principles to create high-performance products that meet future demands. By leveraging innovative systems, processes, and concepts, Formula ensures that their products fulfill customer requirements while simultaneously creating mutual value for both the company and its clients.

 

New System: Efficient Supply Chain and In-House Manufacturing

In terms of supply chain management, Formula uses the QDCSIE ranking system to evaluate and score their vendors, ensuring that each stage of development—from concept to mass production—meets the highest standards. Through regular audits, process integration, and order allocation, Formula guarantees both high quality and fast delivery.

 

On the manufacturing side, Formula has reallocated its resources across workforce, costs, time, and production capacity to maximize efficiency. By continuously introducing new technologies, processes, and materials, the company enhances product performance and manufacturing effectiveness, ultimately delivering lighter, stronger, and more stable solutions to the market.

 

New Flow: Accelerating Product Development

Formula’s product development process has been restructured around the C0-C5 framework, which emphasizes a user-needs-based design philosophy. This process is supported by a cross-functional team collaboration model, ensuring that new product development projects meet set schedules and objectives for both clients and internal company needs.

 

A significant breakthrough in Formula’s approach is the introduction of the Formula Workshop, which has dramatically shortened the product development cycle from 10.5 weeks to just 5 weeks. By adopting the DFMA (Design for Manufacturing and Assembly) methodology, Formula can design, manufacture, and bring new or improved products to market in a much shorter time frame. The use of Computer-Aided Engineering (CAE) also allows the company to save 20-50% of the time typically required in the early design phase, enhancing both quality and efficiency.

 

Rigorous Testing for Real-World Applications

As part of the new product development process, Formula designs various test conditions and parameters based on different bicycle disciplines. These tests align with the system weight and riding conditions outlined in ASTMF2043-13. By conducting field tests that simulate real-world riding conditions, Formula ensures that its products are suitable for a wide range of applications, providing riders with a more reliable and durable experience.

 

With these groundbreaking innovations, Formula is setting new standards in wheel system development, enhancing its ability to provide high-performance, sustainable, and customized solutions to cyclists worldwide.